Search Engine Optimisation (SEO)

For the same about the same cost as one coffee per day, we can greatly increase your chances of being noticed in a crowd…

Why do you need it? What is it? How can it help you?

These are all very legitimate questions in what is a space dominated by buzzwords, confusing language, and people who assume we’re all technology experts.

So let’s clear up a couple of things right from the get-go.

• SEO is all about getting people to notice your business, it’s NOT about technology.
• At Splash marketing we focus on effective promotion of your business to make sure you’re not only seen in a crowded market, but seen in the right light. Your image, business principles and DNA are vital. We work to make sure you’re seen in the right context and represented in a manner that is in line with your brand and your ethics.
• We’re here to take care of the mechanics of SEO leaving you free to handle the increased enquiries that wider awareness leads to.

What is SEO? Search Engine Optimisation, in a nutshell, is making sure search tools on the internet (Google being the dominant player) put your business and website in front of people searching for your services. There are a number of ways this is achieved – but we’ll take care of that for you.

The important thing is when someone searches for services your business provides, by mobile phone, home computer or tablet, your name appears prominently.

Why do you need it? Competition is a natural part of any market economy like ours. The problem is making sure our limited marketing dollar is spent in the most productive way.

New Zealand has a huge market penetration of smartphones and the number of Google searches stemming from them is growing at a phenomenal rate. In fact we’d bet that you, as a business manager or owner, are pretty familiar with using your mobile to find what you need in your community. Your business needs to tap into that customer ‘pull’. The great thing about SEO is the monthly cost is considerably less than what you’ve traditionally spent on print media.

How can it help you? Ultimately it’s all about driving increased revenues at a fraction of the cost of traditional methods. But beyond that SEO can greatly assist with establishing your brand principles and driving people to your online presence. From there of course, you can take any number of online initiatives aimed at new business or customer retention. Online forums where people can seek advice is one example, you can quickly build a database of email addresses by allowing people to register for something that provides value to them (technical documents, research, user forums etc). This in turn allows effective outbound targeted marketing.

SEO is the first step to encouraging people to your website, and therefore the first step a whole host of marketing opportunities.

We’d love to demystify all this for you and help ensure your business if noticed.

Get in touch and we’ll answer any questions you have.